I’m Ray! Content marketing pro, public relations guru, and the biggest concert lover you’ll ever meet.
I’m a Boston-based content development and PR expert with advanced skills in AI platforms and model training, bringing deep experience in B2B technology, sports, and financial services to deliver smarter content solutions.
Blog posts, case studies, eBooks and more. Writing content and copy is my sweet spot. Click through to see some examples throughout my career.
Additional examples of client-specific work are available upon request
Content Creation, Upgraded: The 5D Method
A human-first, AI-empowered approach to smarter content creation
1. Discover – Map the Idea to the Right Format
Every great piece starts with an idea. I determine whether it’s best suited as a blog, ebook, whitepaper, research report, or another format, making sure the content type aligns with your goals.
2. Design – Build a Smarter Content Brief
Using AI platforms like ChatGPT or Jasper, I turn raw notes into a detailed outline. At this stage, I also surface keyword recommendations and SEO opportunities, ensuring the brief sets the piece up for maximum visibility.
3. Draft – Write with Human Voice, Guided by AI
With the AI-assisted brief, I create the content myself. The voice, tone, and storytelling remain authentically human, with AI serving as a creative partner, not a replacement.
4. Develop – Refine Through AI + Human Editing
I use AI tools to identify gaps, suggest improvements, and generate alternative angles. Then I apply expert editing and judgment to elevate the piece into polished, high-impact content.
5. Deliver – Optimize for Performance
The final step ensures your content is strategically positioned. On-brand, optimized for SEO, and tailored to resonate with the right audience.
Why It Works
The 5D Method combines human creativity and strategy with AI’s speed and scale. The result: authentic, on-brand content that’s created faster, performs better, and resonates deeper.